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What is the current management culture of IKEA?
In other words, IKEA is faced with a challenge of remaining flexile and adaptable to rapidly changing marketplace, amid its massive size that slows down the speed of implementation of the proposed changes. The current leadership and management practices in IKEA are promoted by the corporate culture that has been laid by its founder Ingvar Kamprad.
What kind of market research does IKEA use?
Moreover, IKEA is engaged in extensive market research both in global and local levels that is conducted by marketers employed by the company, as well as, independent market research companies.
How did the idea of IKEA come about?
The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value – always with sustainability in mind.
Is the current position of IKEA a good thing?
However, the current position of IKEA should not be taken for granted and there are specific set of challenges that need to be addressed by the company in an effective manner in order to remain competitive in the future and achieve long-term growth.
Last Update: Oct 2021
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Tammmy
21.10.2021 10:26
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