Iphone case essay

For the launch of its mobile phone Apple had to rely on its experience of developing the iPod and the iTunes software to develop a new generation mobile phone. It knew that in order to compete with giants like Nokia and Motorola it had to come up with an innovative product that possessed various new features.

They can use the cheap labor in other countries to be price competitive This gave the perception that Apple did not care about its country. It also gives the perception of greed which a global company can face. Comment on the Apple executive's assertion that the company's only obligation is making the best product possible.

One of the biggest platforms which contributed to the phenomenal buzz was internet where a lot of discussions and speculations happened in blogs and chat rooms etc. It is estimated that search for iPhone resulted in 69 million hits on Google search engine. This helped in continuously keeping alive the speculations.

Along with the promotional strategy, Apple also adopted a unique strategy to market its new product iPhone. Apple focused on markets such as US, UK, and Japan where the company already had a strong base. Such a powerful Customer loyalty means that Apple not only recruits new customers, it retains them.