Franchising essay

Discuss the advantages of franchising according to John and to your own experience and knowledge. (20 points -250 words) Answer: Franchising according to John means a big brand name behind, with an ongoing support for different aspects of business. This includes product knowledge, sales and training development.

Franchising A franchise, by definition is a legal agreement that allows one organization with a product, idea, name or trademark to grant certain rights and information about operating a business to an independent business owner. In return, the business owner (franchisee) pays a fee and royalties to the owner.

1 Introduction The purpose of this paper is to shed some light on the concept of franchising from the viewpoint of the franchisor, discuss its different uses taking into account the advantages and disadvantages attached to them, and link these considerations to a firm’s internationalization decision-making process. 1 What is franchising ?

Franchising is a long-term agreement between two parties, and is when the franchisor grants the franchisee the right to use a trademark or trade name in a business process. In a franchise agreement the franchisee would in most cases purchase or lease the trademark or logo from the franchisor.